The power of e-marketing

The benefits are obvious, no postage, no envelopes, no outlay for design and printed literature, plus the email will arrive instantly to your clients almost at the click of a button!

Now you can post an email to your customers on a regular basis, so keeping them informed of any of your new products, list of services etc, providing a potential effective marketing vehicle to add to your marketing tools.

Here is a list of some simple guidelines to help your email campaign become effective.

1/ Focus on your audience, work out from your contacts what you can offer them that is of interest to them.
2/ What will you send? Will it be a regular newsletter, if so how often, is it monthly, bi-monthly, or perhaps it could be seasonally?
3/ From your database, collect and update your contacts, if necessary put them in folders for different client types or sectors. Always keep a back up of these files somewhere safe.
4/ Your website should encourage visitors to leave their details, this can be achieved by giving some kind of offer or a written advise or helpful tips for the reader.
5/ The key is to encourage the reader to ‘opt in’ Equally important and for legal reasons you must include along the foot of the page the option to ‘opt out’ or to unsubscribe.
6/ Use simple direct pointers, don’t’ waste lengthy sentences, get to the point.
7/ Add links to other pages of your website if the information is in more detail.
8/ Simplicity is the key, simple words, clear not flowery
9/ List the benefits to the customer.
10/ Keep a record of your responses to determine how well and successful your email campaigns are working.

If you would like Mark Eslick Graphics to help with your business marketing or website creation, telephone 01489 795055 or contact us here, and we will arrange a convenient time to meet up.