Why use PR?

The skill is writing a good press release and having it published. We have listed a few key areas to help you achieve this success.

Journalists see hundreds of articles a day, so make yours stand out, be different.

Meet the needs of the readers, look at the journal or paper, what features could you write that would be of interest to the readers.

What angle can you put on your press release? Be creative look at that something that is different.

The headline should be punchy, short, strong, and above all interesting to the reader.

Think of a good opening paragraph, a summary of your story, or article, this should include:- who, what, where and how.

Start at the top with your key points, and then move down to the more general content as you go through the article.

Editors love quotes, and sentences should be short and sharp.

The whole article should not be more in content than an A4 page.

Send a photograph too! A picture tells a thousand words.

Double space your lines. This makes it easier for the editor to comment and amend copy.

Make sure you have the contact name and address plus email address.
If you intend sending regular articles build up good relationship with these contacts.

If your article was featured in the publication, it is good practice to thank the editors in person. People remember polite manners.

You never know when they will be able to help you again in the future.

If you would like Mark Eslick Graphics to help with your business marketing or website creation, telephone 01489 795055 or contact us here, and we will arrange a convenient time to meet up.